A Smile for Our Elders: Solidarity and Intergenerational Exchange
A profound civic and humane initiative led by Master Info-Com students supporting the residents of Dar Raha senior home.
Spearheaded by Master of Excellence in Information / Communication students under the guidance of Pr. Brahim Ait Omar and Pr. Fatiha Makach, 'A Smile for Our Elders' united civic responsibility and communication expertise to support residents of Dar Raha retirement home through field mobilization, a traditional henna day, and a joyous gathering at Club Forestier.
- Date
- May 31, 2025
- Schedule
- Full Day
- Location
- Club Forestier d'Agadir & Dar Raha Senior Residence
- Organization
- Master of Excellence in Info-Com Students
- Coordination
- Pr. Brahim Ait Omar and Pr. Fatiha Makach
- Audience & Beneficiaries
- Residents of Dar Raha Retirement Home in Agadir
Bridging Generations Through Purposeful Action
As part of their academic curriculum at FLASH Aït Melloul, graduate students conceptualized and executed a comprehensive solidarity initiative entitled 'A Smile for Our Elders'.
Addressing isolation among senior citizens, this project created a warm sanctuary for dialogue, active listening, and heartfelt companionship, embodying student dedication to social responsibility.
Student Mobilization and Partnership Outreach
Bringing the project to fruition required weeks of methodical groundwork. Students reached out to local businesses, sponsors, and civic partners across Greater Agadir to build community support.
As part of their communication campaign, the student delegation was welcomed by Radio Plus Agadir for an in-depth interview with journalist Mohamed Oualkach, amplifying public awareness around elder dignity.
Preparation: Logistics and Team Spirit
Every stage of the gathering was carefully mapped: safe transport logistics, personalized gift packaging, interactive recreational programs, and accessible facilities.
A Smile for Our Elders: Solidarity and Intergenerational Exchange
Photographic sequence covering student planning sessions, logistical preparation, and partner coordination.
Henna Day at Dar Raha Residence
A moving prelude unfolded inside Dar Raha retirement home, dedicated especially to female residents. Centered around Moroccan henna traditions, the visit brought shared reminiscence and celebration.
Gentle conversations and celebratory songs filled the residence, demonstrating that genuine presence and listening are the most cherished gifts.
A Smile for Our Elders: Solidarity and Intergenerational Exchange
Photographs of the traditional henna celebration organized with female residents at Dar Raha.
May 31 Gathering at Club Forestier d'Agadir
On May 31, 2025, amidst the green parklands of Club Forestier d'Agadir, residents were welcomed as honored guests for an unforgettable day of celebration.
Generational boundaries dissolved into adaptive games, communal music, gift presentations, and shared tea, reaffirming to our elders that they remain cherished pillars of our society.
A Smile for Our Elders: Solidarity and Intergenerational Exchange
Photographs of the May 31, 2025 gathering at Club Forestier d'Agadir with elders and organizing students.
A Comprehensive Experience in Communication and Civic Leadership
For Master students, this initiative served as an exhaustive practical exercise in organizational communication, partnership negotiation, media relations, and project management.
Beyond organizational success, 'A Smile for Our Elders' epitomized the guiding ethos of PEIC: deploying communication in service of social cohesion and intergenerational respect.
Partners and Collaborations
Acknowledgements
- La maison de retraite Dar Raha pour son accueil et sa confiance
- La direction du Club Forestier d’Agadir pour la mise à disposition d'un cadre chaleureux
- L'ensemble des sponsors et acteurs économiques locaux pour leur générosité
- Les professeurs encadrants et tous les membres de la promotion du Master pour leur mobilisation bienveillante
Event Video Coverage
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