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MASTER OF EXCELLENCE
Master Track of Excellence — Information / Communication
Cultivate strategic leadership, creative mastery, and scientific acumen serving institutional, territorial, and digital communications.
Program Overview
Advanced Specialization and Strategic Expertise
The Master Track of Excellence in Information and Communication constitutes the graduate specialization phase of our integrated curriculum. It prepares high-level leaders to navigate the complexities of contemporary media landscapes and digital transformations. Balancing research rigor, governance strategy, and advanced creative tooling, the program equips graduates for institutional, territorial, and corporate leadership.
4 semesters of intensive study.
Strategic, creative, and managerial specialization.
Full capstone semester dedicated to the Master's thesis / internship.
Program Summary
- Target Degree
- Bac+5 (Master Degree)
- Duration
- Four semesters (S1 to S4)
- Teaching Model
- Research seminars, applied strategy, and capstone internship
- Academic Focus
- Strategy, creation, leadership, and scientific research
- Faculty & University
- FLASH Aït Melloul · Université Ibn Zohr
Vision & Competencies
Academic Objectives
The Master program elevates undergraduate expertise into high-level analytical, strategic, and managerial acumen.
Strategic Steering
Design, budget, orchestrate, and audit comprehensive 360° communication plans and multi-channel media campaigns.
Digital & Creative Mastery
Navigate digital disruption, corporate reputation, data analysis, and advanced visual design technologies.
Brand & Institutional Governance
Construct and safeguard brand equity, direct public relations, and anticipate sensitive crisis scenarios.
Leadership & Organizational Change
Master group dynamics, strategic project management, collaborative leadership, and organizational transformation.
Entrepreneurial Engineering
Incubate high-value communication ventures with solid business models, investor pitching, and market innovation.
Scholarly Research & Foresight
Apply rigorous scientific research methodologies to deliver analytical reports and foresight studies on media and society.
Course Architecture
Curriculum & Semesters
The curriculum is structured across sequential semesters, each fostering progressive, cumulative mastery.
S1Semester 1
SEMESTER 1 — Foundational Pillars & Legal Frameworks
This initial block establishes the theoretical and legal foundations essential to strategic communicators.
M111Media and Communication Law
M112Communication and Media Ecosystems
M113Introduction to Rhetoric and Persuasion
M114Institutional Communication
M115Relationship and CRM Marketing
M116Personal Development and Leadership
M117Foreign Language: Academic and Professional English
S2Semester 2
SEMESTER 2 — Strategies & Audience Behaviors
Focus centers on audience analytics, media planning, and cross-cultural campaign architecture.
M121Media Planning and Investment
M122Event Planning and Management
M123Digital Marketing and Growth
M124Scientific Research Methodology
M125Entrepreneurship and Communication Techniques (TEC)
M126Consumer Psychology and Behavioral Insights
M127Cross-Cultural Communication
S3Semester 3
SEMESTER 3 — Professional Expertise & Creative Direction
Prepares graduates for direct workforce entry through advanced technical, territorial, and managerial disciplines.
M231Career Strategies and Employability
M232Territorial and Place Branding
M233Digital Communication Strategy
M234Public Relations and Media Relations
M235Business Planning and Venture Creation
M236Group Dynamics and Team Leadership
M237Graphic Design and Creative Direction
S4Semester 4
SEMESTER 4 — Professional Immersion & Capstone Thesis
End-of-Studies Capstone Project (PFE)
Capstone Project & Master Thesis (PFE)
This entire semester is dedicated to the capstone project (PFE) — a major research or applied strategic initiative equivalent to 7 academic modules, defended before a faculty and industry jury.
Graduate Profile
Acquired Key Competencies
Upon completion of this graduate program, you will be able to:
1
Architect and pilot 360° communication strategies across digital, institutional, and territorial realms.
2
Master high-end graphic design and visual direction for impactful corporate collateral.
3
Decipher consumer psychology and orchestrate multi-channel media investment plans.
4
Lead entrepreneurial initiatives, incubator projects, and new communication ventures.
Career Horizons
Career Opportunities
The Master of Excellence prepares graduates for strategic functions including:
Director / Head of Communication
Overall governance of institutional brand equity, PR, and communication budgets in public and private organizations.
Institutional Communication Advisor
Strategic management of authority, reputation, and public messaging for major institutions and state agencies.
Public Relations & Press Consultant
Cultivating high-trust partnerships with news outlets, editorial boards, and digital opinion leaders.
Strategic Planner
In advertising agencies, researching cultural trends and behavioral data to craft compelling campaign insights.
Digital Communication Strategist
Architecting complex digital ecosystems, social media governance, and omnichannel brand narratives.
Crisis & Reputation Consultant
Strategic intelligence, risk mitigation, and rapid-response communication in high-stakes environments.
Major Event Project Director
Organizing international conferences, product unveils, symposiums, and institutional ceremonies.
Independent Consultant / Creative Lead
Specialized independent consulting in brand audit, graphic direction, and executive communication.
Access & Requirements
Admission Requirements
Explore targeted profiles and access tracks for the Master of Excellence.
Candidate Profile
This Master welcomes inquisitive, intellectually ambitious candidates with exceptional analytical writing and synthesis skills. A genuine passion for emerging technologies and societal debates is essential.
Eligibility Pathways
Direct Admission to M1
Holders of the Bachelor of Excellence (PEIC) in Information and Communication.
Selective Admission on Application & Interview
Graduates with an accredited Bachelor's degree in French Studies, Economics, Humanities, or related disciplines.
Selection Stages
1. Application File Review
Detailed evaluation of academic transcripts, curriculum vitae, and statement of purpose.
2. Oral Examination
Presentation of candidate's professional trajectory and project before a panel of professors and industry experts.
Have questions about the Master program?
Reach out to the academic team for questions regarding curriculum, access, or projects.