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ACADEMIC TRACK OF EXCELLENCE
The Excellence Track
An elite curriculum in Information and Communication delivered at the Faculty of Languages, Arts and Human Sciences in Aït Melloul, Ibn Zohr University.
Mission & Vision
An ambition for intellectual depth and operational mastery.
Our Mission
Educate future professionals to understand information mechanisms, decipher media dynamics, and craft responsible, innovative communication solutions tailored to organizations and society.
Our Vision
PEIC aspires to empower a new generation of communicators uniting broad culture, critical acumen, visual creativity, technological fluency, and strategic discernment.
Curriculum Framework
Five foundational educational dimensions.
The track links foundational sciences, creative culture, executive management, and scholarly methodologies.
01
Academic Foundations
Master theories in information and communication sciences, media sociology, and cultural analysis.
02
Operational Competencies
Develop journalistic writing, advertising design, digital strategy, marketing, and multimedia publishing.
03
Strategy & Leadership
Design, budget, orchestrate, and evaluate end-to-end sustainable communication campaigns.
04
Research & Critical Analysis
Cultivate qualitative and quantitative research methods, discourse critique, and scientific inquiry.
05
Entrepreneurship
Encourage personal initiative, creative agility, and launching innovative media projects.
Our Core Values
Academic excellence, creative boldness, critical reasoning, civic integrity, collaboration, and ethical professionalism.
Continuous Journey
Academic Degree Progression
A continuous pathway from undergraduate foundations to graduate mastery.
EntryBac+2DEUG, BTS, DTS or recognized equivalent
S5 — S6Bachelor of ExcellenceBac+3 · Information / Communication
S1 to S4Master of ExcellenceBac+5 · Strategy & Research
Academic Governance
Academic Track Coordination
Academic and pedagogical leadership is directly spearheaded by the professor-coordinator within the faculty.
ACADEMIC LEADERSHIP
Word from the Coordinator
Educating communicators capable of understanding, creating, and leading.
Professeure Fatiha MAKACH
Professor & Researcher in Information and Communication Sciences
Coordinator of Bachelor & Master Info-Com Excellence Tracks
FLASH Aït Melloul · Ibn Zohr University, Agadir
Career Horizons
Professional horizons and trajectories.
Key roles accessible depending on degree level (Bachelor or Master), individual skill competencies, and field experience.
Institutional & Territorial Communication
Public information, municipal authorities, universities, regional development bodies, and state administrations.
Editorial Direction & Digital Strategy
Digital content planning, social media leadership, visual communication, and multiplatform brand narrative.
Print, Web & Multimedia Production
Graphic design, magazine publishing, documentary and podcast production, and corporate editorial management.
Press Relations & Crisis Communication
Media relations, press conferences, media kits, reputation defense, and crisis communication management.
Event Operations & Public Engagement
Management of scientific symposia, executive seminars, public exhibitions, and cultural festivals.
Academic Research in Info-Com (Master)
Doctoral studies, media observatory research, public opinion analysis, and university teaching.
Excellence Track · FLASH Aït Melloul
Ready to shape your future in information and communication?
Join an academic track of excellence at the Faculty of Languages, Arts and Human Sciences in Aït Melloul, Ibn Zohr University.