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BACHELOR OF EXCELLENCE
Bachelor Track of Excellence — Information / Communication
An intensive academic program designed to decipher contemporary media, master modern communication tools, and turn ideas into creative, strategic, and digital initiatives.
Program Overview
Advanced Specialization & Academic Expertise
An intensive academic program designed to decipher contemporary media, master modern communication tools, and turn ideas into creative, strategic, and digital initiatives.
Program Summary
- Target Degree
- Bac+3 (Bachelor Degree)
- Duration
- Two semesters (S5 and S6)
- Teaching Model
- Lectures, workshops, and team projects
- Academic Focus
- Creation, digital media, and strategy
- Faculty & University
- FLASH Aït Melloul · Université Ibn Zohr
Vision & Competencies
Academic Objectives
Strategic and operational competencies cultivated throughout the curriculum.
Acquire the foundations of information and communication sciences.
Understand media industry shifts and digital ecosystem dynamics.
Develop craftsmanship in advertising design, visual storytelling, and digital tools.
Strengthen written and oral communication in multicultural environments.
Analyze audience behaviors, marketing strategies, and crisis management.
Cultivate project leadership, creative initiative, and entrepreneurial mindsets.
Course Architecture
Curriculum & Semesters
The curriculum is structured across sequential semesters, each fostering progressive, cumulative mastery.
S5Semester 5
Semester 5 — Scientific and Technical Foundations
M351Introduction to Information and Communication Sciences
M352Corporate Communication
M353History of Media
M354Introduction to Cultural Studies
M356Digital Skills III — Advanced Spreadsheet Analysis
M357Written Communication Techniques
S6Semester 6
Semester 6 — Marketing and Applied Strategies
M361Introduction to Strategic Marketing
M362Communication and Advertising Creation
M363Foreign Language — Professional English
M364Sociology of Communication
M365Crisis Communication
M366Entrepreneurial Culture and Innovation
M367Oral Communication and Public Speaking
Graduate Profile
Acquired Key Competencies
Upon completing this curriculum, you will be proficient in:
1
Master information and communication theories.
2
Critically analyze media trends and technological developments.
3
Produce professional written and visual content across platforms.
4
Formulate and implement coherent communication plans.
5
Utilize advanced creative and digital productivity software.
6
Deliver persuasive oral and written presentations.
7
Design impactful advertising campaigns.
8
Develop and pitch viable entrepreneurial communication projects.
Career Horizons
Career Opportunities
This degree prepares graduates for functions including:
Junior Communication Officer
Assistant Content Manager
Print and Digital Production Coordinator
Marketing Assistant
Junior Press Relations Officer
Event Operations Coordinator
Access & Requirements
Admission Requirements
Explore targeted profiles and access tracks for the Bachelor of Excellence.
Candidate Profile
This Bachelor track is aimed at undergraduate students holding a Bac+2 credential who show strong dedication to information sciences, media analysis, organizational communication, and creative technologies.
Eligibility Pathways
General University Degrees
DEUG in French Studies, Economics, Humanities, or equivalent accredited university diplomas.
Applied & Technical Credentials
Higher technical qualifications in Computer Graphics or Multimedia Communication (OFPPT, Cité des Métiers et des Compétences).
Selection Stages
1. Academic Portfolio Review
Preliminary assessment of academic transcripts and records by the faculty pedagogical committee.
2. Individual Oral Interview
Structured in-person interview for shortlisted candidates according to the annual call for applications.
Have questions about the Bachelor program?
Reach out to the academic team for questions regarding curriculum, access, or projects.