Student LifeOctober 21, 2026
Orientation Day: Welcoming the New Info-Com Excellence Cohorts
Welcoming and induction day for incoming Bachelor and Master students of the Information and Communication Excellence Track.
Chargement en cours...
EXCELLENCE TRACK — INFORMATION / COMMUNICATION
Understand. Design. Communicate.
A specialized curriculum to develop critical insight on contemporary media, master communication strategies, and transform knowledge into actionable projects.
ACADEMIC LEADERSHIP
Word from the Coordinator
Educating communicators capable of understanding, creating, and leading.
The Information and Communication Excellence Track offers rigorous education aligned with societal progress and professional reality. From Bachelor to Master, it bridges theoretical insight, creative production, applied research, and field experience.
Our faculty guides each student in shaping their career ambition, fostering their critical mind, and expanding their ability to communicate, innovate, and act with integrity.
Professeure Fatiha MAKACH
Professor & Researcher in Information and Communication Sciences
Coordinator of Bachelor & Master Info-Com Excellence Tracks
FLASH Aït Melloul · Ibn Zohr University, Agadir
Integrated Academic Offering
An integrated curriculum, from Bachelor to Master.
Two complementary cycles designed to build robust competencies in communication sciences and prepare for executive responsibilities.
01 / BACHELORFOUNDATIONS
Bachelor of Excellence in Information / Communication
A multidisciplinary curriculum to understand media dynamics, master communication tools, and lead applied team projects.
- Information and communication sciences
- Media writing, contemporary storytelling & digital culture
- Workshops, live case studies, and collaborative team projects
02 / MASTEREXPERTISE
Master of Excellence in Information / Communication
An advanced graduate cycle to design global strategies, steer complex projects, and address media transformations.
- Institutional, territorial, and digital communications
- Brand strategy, creative leadership & entrepreneurship
- Applied research and professional immersion / defended thesis
Skill Profile
Knowledge that becomes actionable capability.
The track bridges theoretical depth with applied execution. Each course module is structured around observable competencies, enabling students to advance from critical diagnosis to tangible communication delivery.
Analyze
Decipher media narratives, conduct strategic intelligence, profile diverse audiences, and formulate diagnostic evaluations.
Design
Devise responsible communication strategies, establish coherent editorial lines, and architect measurable campaign plans.
Create
Write with precision, produce tailored visual and multimedia content, and design contemporary narrative formats across platforms.
Lead
Coordinate multidisciplinary teams, uphold production timelines and budgets, nurture partner ecosystems, and measure campaign impact.
Method & Pedagogy
Learn through inquiry, experimentation, and projects.
A structured progression to transform intellectual curiosity into rigorous professionalism.
01
Understand
Absorb information theories, semiotics, and media sociology to decipher contemporary public dialogue.
02
Experiment
Test digital tools, refine journalistic and visual composition in practical workshops, and debate real-world case studies.
03
Design
Construct end-to-end strategic communication plans, craft editorial guidelines, and format impactful messages.
04
Professionalize
Cultivate public presentation skills, ethical judgment, and prepare for graduate research or executive industry entry.
Application Domains
Skills deployed across dynamic sectors.
Knowledge gained throughout the track opens diverse pathways within public institutions, enterprises, media, and creative agencies.
Institutional Communication
Public information, communication for regional authorities, ministries, universities, and public bodies.
Digital Communication
Community management, web editorial strategy, digital channel supervision, and multichannel storytelling.
Media & Content Creation
Journalistic reporting, documentary storytelling, podcast production, media monitoring, and corporate press.
Public Relations
Press relations, brand reputation stewardship, press releases, and stakeholder communications.
Event Operations
Design and execution of conferences, academic symposia, exhibitions, and official university ceremonies.
Organizational Communications
Internal communication, change management, CSR sustainability disclosure, and team empowerment.
Immersion & Practice
Education experienced in the field alongside practitioners.
Beyond lecture halls, PEIC thrives through collective projects, creative masterclasses, and constant engagement with media and public leaders.
Workshops & Team Projects
Audiovisual practice, semiotic analysis, civic public campaign design, and faculty-tutored team productions.
Seminars & Keynotes
Masterclasses with journalists, roundtables with communication executives, and debates on contemporary media shifts.
Professional Immersion
Newsroom visits, broadcasting studio tours, technical control room discovery, and regional institutional immersion.
Médiathèque Institutionnelle
Le PEIC en images
Découvrez en images les ateliers pratiques, les moments forts des promotions et les infrastructures de la Faculté.
Calendar & Program Life
Program Life
Conferences, symposia, ceremonies, and student initiatives that pace our excellence track.
Scientific Symposia & LecturesMay 15, 2026
Artificial Intelligence and Communication: Challenges and Transformations
A high-level scientific symposium addressing the profound impact of artificial intelligence on news production and organizational communication.
CeremoniesJuly 10, 2025
Solemn Graduation Ceremony: Honoring the Excellence Cohorts
A solemn celebration marking the graduation of Bachelor and Master students of the Information and Communication Excellence Track.
Scientific Symposia & LecturesApril 22, 2026
ESG Criteria and Strategic Communication: Corporate Responsibility in Practice
An expert seminar exploring Environmental, Social, and Governance (ESG) communication strategies and corporate transparency.
Graduating Class 2024–2026
Highlights of our Graduation Ceremony
Looking back at the graduation ceremony for the inaugural Master cohort — Information and Communication Excellence Track. Warmest congratulations to all graduates on reaching this proud milestone.
Excellence Track · FLASH Aït Melloul
Ready to shape your future in information and communication?
Join an academic track of excellence at the Faculty of Languages, Arts and Human Sciences in Aït Melloul, Ibn Zohr University.