Artificial Intelligence and Communication: Challenges and Transformations
A high-level scientific symposium addressing the profound impact of artificial intelligence on news production and organizational communication.
Bringing together academics, industry practitioners, and graduate researchers, this scientific symposium examined the structural upheavals introduced by artificial intelligence in journalism, strategic public relations, and algorithmic content curation.
- Date
- May 15, 2026
- Schedule
- 09:30 AM
- Location
- Main Amphitheater, FLASH Aït Melloul
- Organization
- FLASH Aït Melloul · Ibn Zohr University
- Coordination
- PEIC Research Seminar Committee
- Speaker(s)
- Guest Experts in Generative AI, Media Ethics, and Data Journalism
- Audience & Beneficiaries
- Students, Researchers, Media Professionals, and Public
The Epistemological and Professional Shift of AI
Keynote speakers explored the evolution of language models, algorithmic newsrooms, and ethical boundaries in verified information dissemination.
Panelists engaged with students on critical methodologies required to leverage AI as an analytical tool without compromising journalistic truth and deontological rigor.
Workshops on Prompt Engineering and Critical Verification
Interactive afternoon breakout sessions allowed students to test verification pipelines, automated media monitoring tools, and multimodal synthesis platforms.
The symposium concluded with practical recommendations for future communication managers in ethical AI deployment.
Acknowledgements
- Dr. Hajar Zankadi pour sa disponibilité et son apport scientifique de haut niveau
- Pr. Fatiha Makach pour la coordination du séminaire
- Kaouthar Ait Abbankou pour l'animation de la séance
- La FLASH Aït Melloul pour la mise à disposition des espaces de conférence
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