ESG Criteria and Strategic Communication: Corporate Responsibility in Practice
An expert seminar exploring Environmental, Social, and Governance (ESG) communication strategies and corporate transparency.
Convened by Pr. Brahim Ait Omar, this seminar offered graduate students direct exposure to modern ESG disclosure frameworks, anti-greenwashing standards, and responsible brand governance.
- Date
- April 22, 2026
- Schedule
- 10:00 AM
- Location
- Conference Hall, FLASH Aït Melloul
- Organization
- PEIC in collaboration with regional business networks
- Coordination
- Pr. Brahim Ait Omar
- Speaker(s)
- Corporate CSR Directors and Strategic Consultants
- Audience & Beneficiaries
- Master Students, CSR Officers, and Communication Consultants
From Compliance to Strategic Narrative
Speakers detailed how sustainability reporting and social accountability have shifted from compliance burdens into central pillars of brand reputation.
Master students analyzed real-world corporate case studies, evaluating disclosure transparency, stakeholder engagement, and ethical crisis handling.
Acknowledgements
- Dr. Mohamed Reda Khomsi, PhD, pour la clarté de son intervention et son éclairage scientifique
- L’École des Sciences de la Gestion de l’Université du Québec à Montréal (ESG UQÀM)
- Pr. Fatiha Makach pour la conception et la modération scientifique de la conférence
- L'ensemble des enseignants-chercheurs et étudiants de la FLASH Aït Melloul
Event Video Coverage
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